Veronica Pullen - Taking your business from local to focal

5 / 9 / 12

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Social Media
Twitter
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Twitter Search | How To Find Your Targeted Prospects In Twitter

Before you begin creating Twitter searches, ask yourself “how do my targeted prospects phrase their tweets? What are they tweeting about and how do they word what they say?”

Language is important… if you want to search for tweets from teenagers for example, they might use different terms of description than retired people. Remember, you will only find results if you search for what is actually being tweeted.

So, for example, if you are a Hairdresser and you look for “need a haircut” but the term your prospects use is “hairdesign” you won’t find many results for “haircut”.

This is a preview of Twitter Search | How To Find Your Targeted Prospects In Twitter. Read the full post (465 words, 1 image, estimated 1:52 mins reading time)

5 / 1 / 12

Veronica Pullen

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Marketing
News
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A Marketing Lesson From My Ophthalmic Surgeon

I often look for marketing lessons I can learn from others in day to day life… but I never imagined that I would observe business marketing at play in my Consultant Ophthalmic Surgeon’s office!

I have an eyesight condition called Retinitis Pigmentosa and one of the features of this condition is that it encourages early onset cataract growth. The time has now come where I have two fully formed cataracts that need surgical removal.

So, on Saturday, off I went to see the Surgeon for the pre-op consultation and examination. During the examination, he put some drops into my eyes that temporarily ‘melted’ the cataracts.

This is a preview of A Marketing Lesson From My Ophthalmic Surgeon. Read the full post (535 words, 1 image, estimated 2:08 mins reading time)

4 / 20 / 12

veronica

Categories
Facebook
Social Media
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Facebook Fan of the Week | Data Protection Breach?

I recently came across this blog post from Gemma Thompson of Social Media Illumination where she explains that a Solicitor friend of hers has raised concerns that by naming individuals on your Facebook Fan of The Week status updates, you could be in breach of the Data Protection Act!

To be honest, I don’t like this trend for naming people for doing nothing more than liking or commenting on posts… to me it feels like you’ve got nothing interesting to say so you resort to making a public announcement that someone has clicked the like button on your page!

This is a preview of Facebook Fan of the Week | Data Protection Breach?. Read the full post (445 words, 1 image, estimated 1:47 mins reading time)

3 / 7 / 12

veronica

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Facebook
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The 3 Stages of Relationships – in Facebook Status Updates

I was having a chat with one of my friends a few days ago. We were laughing about how Facebook status updates, or rather your reaction to what you read can plot a journey through romantic relationships.

You see, she has just met a new guy and had emailed me to say she’s just seen his recent Facebook status declaring to his friends that he has met someone special. Awww!

So I thought that just for fun, I would write this blog and share my version of the three stages in a romantic relationship charted in how you respond to the Facebook status updates from new partners.

This is a preview of The 3 Stages of Relationships – in Facebook Status Updates. Read the full post (325 words, 1 image, estimated 1:18 mins reading time)

2 / 26 / 12

veronica

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News
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Citroen v Ford – my Surrey Motability experience

On Friday 24th February 2012, we went out to buy a new car under the Motability scheme. In the days leading up to the shopping expedition, I had spent some time checking out various makes and models online; comparing buying and running costs and reading the What Car reviews.

We narrowed it down to two choices: Ford Fiesta and Citroen C3 and made appointments to visit both dealerships for test drives.

Our final choice was being led by availability as our old car is off the road and we have to hire a car in the meantime.

This is a preview of Citroen v Ford – my Surrey Motability experience. Read the full post (1891 words, 1 image, estimated 7:34 mins reading time)

2 / 15 / 12

veronica

Categories
Social Media
Twitter
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How to Use Lists in Twitter and Reduce Clutter

Once you are following a few hundred people in Twitter, your timeline will start to look very cluttered and you simply won’t have time to read every tweet! Lists act as mini timelines and are great for keeping your Twitter profile organised.

There are two types of lists;

Public:

Public lists are visible on your profile and anyone can click to see who has been added. You might want to create a list of local tweeters or members of your networking group for example. But this type of list is best with the privacy settings set to public. New people in your area or prospective new members to your networking group will get value from being able to see who is on the list and quickly follow the list members.

This is a preview of How to Use Lists in Twitter and Reduce Clutter. Read the full post (467 words, estimated 1:52 mins reading time)

1 / 29 / 12

veronica

Categories
Social Media
Twitter
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What is ff in Twitter?

“What is #ff in Twitter” is a common question asked by new Twitter users.Each Friday Twitter gets busy with recommendations for the weekly #ff or #followfriday event. Follow Friday is when Twitter users recommend someone that they follow to their followers to follow too.

When we talk about Follow Friday, it’s a good idea to keep in mind the visibility of your tweets too as this will affect who actually sees your recommendations. Let me explain…

What some Twitter users don’t realise is that if your tweet begins with a Twitter name (@xxx) your tweet is only visible in the timeline of the Twitter users who follow both of you.

This is a preview of What is ff in Twitter?. Read the full post (413 words, estimated 1:39 mins reading time)